Client
Bar III for Macy’s
Year

2014

Deliverables
  • Animation
  • After Effects
  • GIF
  • Video
  • Stop Motion

Bar III “Flip Your Bed”

This video is a stop motion and retouching animation project highlighting the reversibility of Bar III’s bedding. I also created a GIF looping the reversing bed for use on social media.

First, I retouched an existing bedding shot to an empty bed so that this bedding couple be superimposed. I worked with the photo studio to shoot stop motion shots that matched the angle and perspective of the existing background.

After the shots were finished, I masked and retouched each frame that needed to be animated. I incorporated the stop motion into 30 second and 15 second pre-roll videos created in After Effects for YouTube advertisements and into a GIF for social media.