Noble Oak Bourbon
Year
2017-present
Deliverables
- Rebranding
- Point of Sale
- Marketing & Advertising
- Web Design
- Social Media
- Billboards
- On/Off Premise Materials
- Truck Wraps
- Photography
- Strategy
Every bottle plants a tree.
Trees play a vital part of the world we live in, but did you know that up to 75% of a bourbon’s flavor comes the wood that’s used to make it? That’s why trees are at the core of everything Noble Oak does, from the American and European Oak staves used to finish the bourbon to the brand’s partnership with One Tree Planted. One tree is planted for every bottle of Noble Oak, with nearly one million trees planted and counting.
I had the opportunity to re-brand Noble Oak in 2019, and kept the brand’s signature orange while expanding to include a palette that reflected the beauty of nature. Rebranding allowed us to incorporate all of the amazing imagery from the photographers we partner with and give the branding a more premium and organic feel that reflects the brand’s ethos.
Color Palette
Trees are at the heart of the Noble Oak brand, and nature is the inspiration for each aspect of the brand’s identity. The color palette draws from the world around us and is meant to conjure a hike through a foggy, mossy forest in the Pacific Northwest, calling back to the brand’s hometown of Seattle.
LOCUST
GREEN
CHESTNUT
ORANGE
CHARCOAL
BLACK
PEARL
BEIGE
QUINNALT
GREEN
SITKA SPRUCE
GREEN
Outdoor
Outdoor assets include billboards, truck wraps, and items for outdoor events
Social Media
We helped establish and grow the brand’s social media for the majority of Noble Oak’s history, helping it grow from 1,000 to almost 15,000 engaged followers. We occasionally took photos and created illustrations for the channel, and curated additional images from Noble Oak event photography, partner photographers, brand-aligned influencers, and nature and lifestyle photography. Every image added to the feed was edited to match the brand aesthetic and colors to create a cohesive look for the feed. We frequently collaborated on captions and created interactive stories, animations, and reels.
Brand Displays & Promo
As a growing brand expanding to markets across the U.S., Noble Oak has varying promotional needs for point of sale and brand events. We love working on large-scale and 3-dimensional items as a way to engage with potential new customers, whether through a liquor store bottle display, large-scale signage, window displays, or event furnishings like pop-up bars and canopies. Promotional Noble Oak items help create a connection between the brand and consumers.
Editorial
